Creative Director — North American Innovation Design Lab

Feb 2016 – Present | Englewood Cliffs, NJ

• Executive owner of hardware product design strategy and delivery across consumer electronics, home appliances, and display portfolios for North America, Canada, and select South American markets.
• Led end-to-end design execution from concept through mass production, delivering 60+ commercialized products across both Brand and ODM/OEM programs.
• Drove platform- and portfolio-level innovation initiatives focused on scalability, cost optimization, and accelerated speed-to-market.
• Built and led U.S.-based design organizations across New York and New Jersey, scaling capabilities through vendors, contract partners, and external development teams.
• Served as senior design counterpart to R&D, engineering, manufacturing, and business leadership, aligning design decisions with operational, financial, and timing constraints.
• Owned industrial design governance across concept development, CAD execution, CMF direction, prototyping, and NPI handoff.
• Reduced execution risk through early DFM/DFA collaboration and hands-on technical problem solving when needed.
• Regularly presented platform strategy, portfolio direction, and design trade-offs to executive leadership to drive alignment and decision-making.
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Key Skills: Leadership, Creativity & Innovation, Creative Concept Design, Business Development, Customer Experience Design, Communication

Design Manager — Design America

Jan 2002 – Feb 2016 | Edgewater, NJ

• Established and led LG’s first U.S.-based appliance design organization, supporting localization and long-term growth of the North American business.
• Defined and executed design and innovation strategies that supported sustained category leadership across major appliance segments.
• Built strategic partnerships with OEM and ODM partners to expand product coverage, reduce development risk, and accelerate execution.
• Led design ownership across multiple emerging categories and full U.S. portfolio programs, including complete ownership of the Kenmore U.S. design portfolio.

Key Skills: Brand Building, Creativity & Innovation, Creative Concept Design, Customer Experience Design, Data-Driven Insights, Strategic Design, Communication

Project Manager / Senior Designer

Jan 2000 – Jan 2002 | New York City Metropolitan Area

• Led management and design execution for a diverse client portfolio including LG Electronics, BIC, Colgate, Herman Miller, and others.
• Delivered concept-driven industrial design solutions across consumer and commercial product categories.

Key Skills: Creativity & Innovation, Creative Concept Design

Full-Time Contract Designer

Oct 2000 – Oct 2001 | Ofuna, Japan

• Conducted research and design of convergence devices for CEATEC, including consumer-targeted 3D spatial audio devices.
• Collaborated with global engineering teams in Japan on advanced consumer electronics concepts.

Design Strategy (19) • Industrial Design (16) • Design Thinking (15) • Product Design (13) • Experience Design (10) • Design Management (9) • Rapid Prototyping (9) • Strategic Design (6) • Concept Development (7) • User-Centered Design (7)

Alias Studio Tools • KeyShot • 3D Modeling • Rendering • Prototyping • Human-Computer Interaction • User Research • Consumer Insight